MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television formats, relying on fixed air times via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and online content provider